Don’t let anyone fool you: sampling is the first and foremost most important aspect to surveys. Weak methodology quickly turns into weak research. That’s why Data Based Marketing has always maintained stringent sampling control that insures the scientific method of randomness and repeatability. This means we continually adapt our data collection techniques to the realities of the marketplace. Telephone and point-of-sale intercept techniques are provided in addition to both paper and e-mail. Our extensive data tabulation analysis quickly finds the mathematically significant results. Our clear reporting provides action-ready insights.