Data Based Marketing: three simple words that, up until 1985, no other company had put together as a name. But as envisioned, it’s more than a name. It’s a philosophy that leads to a strategy, that directs the tactics toward one purpose: to create the most successful marketing programs possible.

In 1985 the agency was formed by David M. Dawson, who's experience was the newly deregulated credit union industry. Since then, the agency has continued to serve over 100 credit union clients. But we also serve clients from other industries, including: agriculture, automotive, aviation, construction, education and finance.

Data Based Marketing has found that the basic needs are the same. Regardless of the industry, our clients need to find ways to make marketing more productive and successful. Simply put, this is our business model.